000 00295nam a2200133Ia 4500
100 _aKOTLER P
020 _a81-203-1178-7
365 _cRS
365 _d1
942 _cMBABK
245 _aMarketing Management
260 _bPrentice Hall of India
_c1995
_aNew Delhi
300 _axxxvii+789+14+35pp
999 _c9715
_d9715