000 00412nam a2200157Ia 4500
100 _aKOTLER PHILIP
020 _a81-203-1178-7
250 _a9th
650 _aMarketing Management
365 _cRS
365 _d1
942 _cENGBK
245 _aMarketing Management
_bAnalysis, Planning, Implementation, and Control
260 _bPrentice Hall of India Pvt Ltd
_c1997
_aNew Delhi
300 _aXXXVII+789+I35PP
999 _c9704
_d9704