000 00416nam a2200169Ia 4500
942 _cENGBV
022 _a0973-8703
520 _aVolume:43 Issue:1-12
654 _aIndian
654 _aJournal
654 _aMarketing
654 _aMarketing
245 _aIndian Journal of Marketing
260 _aNew Delhi
_bIndian Journal of Marketing
_c2013
300 _aMonthly
440 _nSubscription No: 6364 /2395
_v43
999 _c40897
_d40897