000 00632nam a2200253Ia 4500
100 _aCLOW KENNETH E AND BAACK DONALD
020 _a978-81-203-3305-5
250 _a3rd
650 _aMarketing Communications
365 _cRS
365 _d1
365 _e26
942 _cMBABK
654 _aIntegrated
654 _aAdvertising
654 _apromotion
654 _aMarketing
654 _aCommunications
654 _aMarketing Communications
654 _a
245 _aIntegrated Advertising promotion, and Marketing Communications
260 _bP H I Learning Pvt Ltd
_c2007
_aNew Delhi
300 _aXIX+515p
999 _c38661
_d38661