000 00497nam a2200193Ia 4500
100 _aHAWKINS DEL I, BEST ROGER J, CONEY KENNETH A AND MOOKERJEE AMIT
020 _a0-07-060086-4
650 _aMarketing
365 _cRS
365 _d1
365 _e26
942 _cMBABK
654 _aConsumer
654 _aBehavior
654 _aMarketing
245 _aConsumer Behavior
_bBuilding Marketing Strategy
260 _bTMH Publishing Co Ltd
_c2004
_aNew Delhi
300 _aXXV+867p
_eCD1005
999 _c32322
_d32322