000 00277nam a2200121Ia 4500
100 _aDOUGLAS S P and CRAIG C S
365 _cRS
365 _d1
942 _cMBABK
245 _aGlobal Marketing Strategy
260 _bMcGraw - Hill book co
_c1995
_anew york
300 _axx+554pp
999 _c31211
_d31211