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100 _aCOUGHLAN A T, ANDERSON E, STERN L W and ANSARY A E
020 _a81-203-2069-7
365 _cRS
365 _d1
942 _cMBABK
245 _aMarketing Channels
260 _bPHI Pvt Ltd
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300 _axvii+590
999 _c29435
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