000 00284nam a2200121Ia 4500
100 _aSTERN,LW ; EL-ANSARY,A ; COUGHLAN,AT
365 _cRS
365 _d1
942 _cMBABK
245 _aMarketing Channels
260 _bPrentice Hall of India
_c2001
_aNew Delhi
300 _aXIV+576PP
999 _c29434
_d29434