000 00517nam a2200217Ia 4500
100 _aKAPFERER JEAN NOEL
020 _a81-7554-109-1
250 _a2nd
650 _aMANAGEMENT
365 _cRS
365 _d1
365 _e26
942 _cMBABK
654 _aStrategic
654 _aBrand
654 _aManagement
654 _aMANAGEMENT
245 _aStrategic Brand Management
_bCreating and Sustaining Brand Equity Long Term
260 _bKogan Page India Pvt ltd
_c1997
_aNew Delhi
300 _a443p
999 _c25274
_d25274