000 00264nam a2200121Ia 4500
100 _aAAKER D A and Others
365 _cRS
365 _d1
942 _cMBABK
245 _aMarketing Research
260 _bJohn - Wiley & sons
_c2000
_aNew York
300 _axvi+751pp
999 _c22185
_d22185