000 00354nam a2200145Ia 4500
100 _aTULL DONALD S and HOWKINS DEL I
020 _a81-203-0961-8
250 _a6
365 _cRS
365 _d1
942 _cMBABK
245 _aMarketing Research
_bMeasurement and Methods
260 _bPrentice Hall of India
_c2000
_aNew Delhi
300 _axviii+863pp
999 _c22183
_d22183