000 00307nam a2200133Ia 4500
100 _aETZEL M J, WALKER B J, STANTON W J and PANDIT A
020 _a0-070600902
365 _cRS
365 _d1
942 _cMBABK
245 _aMarketing
260 _bTMH Pub Co. ltd
_c2005
_aNew Delhi
300 _axxvii+735
999 _c19249
_d19249