000 00306nam a2200133Ia 4500
100 _aVARSHNEY R L and BHATTACHARYA B
020 _a81-8054-023-5
365 _cRS
365 _d1
942 _cMBABK
245 _aInternational Marketing Management
260 _bSultan Chand and Sons
300 _aviii+503
999 _c19016
_d19016