000 00509nam a2200193Ia 4500
100 _aOGUINN THOMAS C, ALLEN CHRIS T AND SEMENIK RICHARD J
020 _a978-81-315-0912-8
650 _aManagement
520 _aAcc No: 2638
365 _cRS
365 _d1
942 _cCD
654 _aAdvertising
654 _aManagement
654 _aManagement
245 _aAdvertising Management
_bwith Integrated Brand Promotion
260 _bCengage learning India Pvt LTD
_c2009
_aNew Delhi
300 _a648p
999 _c17267
_d17267