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| 100 | _aOGUINN THOMAS C, ALLEN CHRIS T AND SEMENIK RICHARD J | ||
| 020 | _a978-81-315-0912-8 | ||
| 650 | _aManagement | ||
| 520 | _aAcc No: 2638 | ||
| 365 | _cRS | ||
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| 654 | _aManagement | ||
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_aAdvertising Management _bwith Integrated Brand Promotion |
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_bCengage learning India Pvt LTD _c2009 _aNew Delhi |
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