000 00271nam a2200121Ia 4500
100 _aBATRA R and OTHERS
365 _cRS
365 _d1
942 _cMBABK
245 _aAdvertising Management
260 _bPrentice Hall of India
_c1996
_aNew Delhi
300 _aXIII+754PP
999 _c17266
_d17266