000 00304nam a2200133Ia 4500
100 _aBATRA R, MYERS J G and MAKER D A
020 _a81-203-1219-8
365 _cRS
365 _d1
942 _cMBABK
245 _aAdvertising Management
260 _bPHI Pvt Ltd
_c1996
_aNEW DELHI
300 _aXIII+754PP
999 _c17257
_d17257