000 00314nam a2200133Ia 4500
100 _aBATRA R, MYERS J G and MAKER D A
020 _a81-203-1219-8
365 _cRS
365 _d1
942 _cMBABK
245 _aAdvertising Management
260 _bPrentice Hall of India
_c2004
_aNEW DELHI
300 _axiii, 754
999 _c17256
_d17256