000 00316nam a2200121Ia 4500
100 _aMCDONALD M and WILSON H
365 _cRS
365 _d1
942 _cMBABK
245 _aE Marketing
_bImproving Marketing Effectiveness in a Digital World
260 _bPrentice Hall of India
_c2001
_anew york
300 _aXV+163PP
999 _c16154
_d16154