000 00346nam a2200121Ia 4500
100 _aBELCH GEORGE E and BELCH MICHAEL A
365 _cRS
365 _d1
942 _cMBABK
245 _aAdvertising and Promotion
_bAn Integrated Marketing Communication Perspective
260 _bTata McGraw - Hill publishing
_c2001
_aNew Delhi
300 _aXX+795PP
999 _c15991
_d15991