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Details for:
Strategic Brand Management
Building, Measuring and Managing Brand Equity
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Strategic Brand Management Building, Measuring and Managing Brand Equity
By:
KELLER KEVIN LANE, PARAMESWARAN M G and JACOB ISAAC
Material type:
Text
Publication details:
Delhi
Pearson
2012
Edition:
3rd
Description:
XXIII+695PP
ISBN:
978-81-317-5689-8
Subject(s):
Strategic Brand Management
|
Strategic
|
Brand
|
Management
|
Strategic Brand Management
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Donated MBA Book
MVJCE CENTRAL LIBRARY
MBA
658.827 KEL 3;3 (
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Strategic Brand Management
by KELLER KEVIN LANE, PARAMESWARAN M G and JACOB ISAAC
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