KARUNAKARAN K <br/><br/>
Marketing Management  Text and Cases in Indian Context 

 - 3rd Revd Ed 
 - Mumbai  Himalaya Publishing House  2012 
 - XVI+620PP 
<br/><br/><label>ISBN: </label>978-93-5051-547-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing<br/>Management<br/>Marketing Management