TY  - BOOK
AU  - ARUN KUMAR AND MEENAKSHI N
TI  - Marketing Management: Comprehensive Text, Best Practices Corporate Insights
SN  - 978-81-259-2062-5
PY  - 2008///
CY  - New Delhi
PB  - VIKAS Pub House Pvt Ltd
KW  - MANAGEMENT
KW  - Marketing
KW  - Management
ER  -