KOTLER PHILIP <br/><br/>
Marketing Management  Analysis, Planning, Implementaiton, and Control 

 - 6th 
 - New Delhi  Prentice Hall of India Pvt Ltd  1988 
 - XXI+777PP 
<br/><br/><label>ISBN: </label>0-87692-513-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management