TY  - BOOK
AU  - KOTLER PHILIP
TI  - Marketing Management: Analysis, Planning, Implementaiton, and Control
SN  - 0-87692-513-1
PY  - 2009///
CY  - New Delhi
PB  - Prentice Hall of India Pvt Ltd
KW  - Marketing Management
KW  - Marketing
KW  - Management
ER  -