KOTLER PHILIP <br/><br/>
Marketing Management  Analysis, Planning, Implementation, and Control 

 - 9th 
 - New Delhi  Prentice Hall of India Pvt Ltd  1997 
 - XXXVII+789+I35PP 
<br/><br/><label>ISBN: </label>81-203-1178-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management