RAJAGOPAL <br/><br/>
Marketing Management  Text and Cases 

 - New Delhi  Vikas Publishing House Pvt Ltd  2004 
 - XVII+303PP 
<br/><br/><label>ISBN: </label>81-259-0773-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing Management