KOTLER PHILIP, KELLER KELVIN LANE, KOSHY ABRAHAM and JHA MITHILESHWAR Marketing Management - 13th - New Delhi Pearson Education 2009 - XIVII+647+E49PP ISBN: 978-81-317-1683-0 Subjects--Topical Terms: Marketing Management Subjects--Facted Index Terms: MarketingManagementMarketing Management