TY  - BOOK
AU  - KOTLER PHILIP, KELLER KELVIN LANE, KOSHY ABRAHAM and JHA MITHILESHWAR
TI  - Marketing Management
SN  - 978-81-317-1683-0
PY  - 2009///
CY  - Dorling Kindersley
PB  - Pearson Education
KW  - Marketing Management
KW  - Marketing
KW  - Management
ER  -