KOTLER PHILIP, BOWEN JOHN and MAKENS JAMES <br/><br/>
Marketing for Hospitality and Tourism 

 - 3rd 
 - New Delhi  Pearson Education  2004 
 - XVII+893PP 
<br/><br/><label>ISBN: </label>81-297-0509-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing