Kotter Philip <br/><br/>
Marketing Management  

 - 10th ed. 
 - U S A   Prentice-Hall, Inc.  2002 
 - 718p. 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT:0