KOTLER PHILIP and ARMSTRONG GARY <br/><br/>
Principles of Marketing 

 - 10th 
 - New Delhi  Prentice Hall of India Pvt Ltd  2004 
 - XXIX+661+I-18PP 
<br/><br/><label>ISBN: </label>81-203-2349-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing