KOTLER PHILIP and ARMSTRONG GARY <br/><br/>
Principles of Marketing 

 - 10th 
 - Singapore  Pearson Education  2004 
 - XXIX+661+I-19PP 
<br/><br/><label>ISBN: </label>81-297-0201-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Project Planning