KOTLER P and ARMSTRONG G <br/><br/>
Principles of Marketing 

 - 12th 
 - New Delhi  Pearson Education  2008 
 - XXXII+557p 
<br/><br/><label>ISBN: </label>978-81-317-1547-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Principles<br/>of<br/>Marketing