HAWKINS DEL I, BEST ROGER J, CONEY KENNETH A AND MOOKERJEE AMIT <br/><br/>
Consumer Behavior  Building Marketing Strategy 

 - 9th Edition 
 - New Delhi  Tata Mc Graw-Hill Pvt Ltd  2004 
 - XXV+867p 
<br/><br/> Acc No: 2753 
<br/><br/><label>ISBN: </label>0-07-060086-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Consumer<br/>Behavior<br/>Marketing