TY  - BOOK
AU  - HAWKINS DEL I, BEST ROGER J, CONEY KENNETH A AND MOOKERJEE AMIT
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 0-07-060086-4
PY  - 2004///
CY  - New Delhi
PB  - TMH Publishing  Co Ltd
KW  - Marketing
KW  - Consumer
KW  - Behavior
ER  -