TY  - BOOK
AU  - LOUDON DAVID L and DELLA BITTA ALBERT J
TI  - Consumer Behavior: Concepts and Application
SN  - 0-07-047381-1
CY  - New Delhi
PB  - McGraw Hill Education India Pvt Ltd
KW  - Consumer Behavior
KW  - Consumer
KW  - Behavior
ER  -