LOUDON DAVID L and DELLA BITTA ALBERT J <br/><br/>
Consumer Behavior  Concepts and Application 

 - 4th 
 - New Delhi  McGraw Hill Education India Pvt Ltd 
 - XXIII+788PP 
<br/><br/><label>ISBN: </label>0-07-047381-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Consumer<br/>Behavior<br/>Consumer Behavior