TY  - BOOK
AU  - KUMAR ALOK, SINHA CHHABI AND SHARMA RAKESH
TI  - Customer Relationship Management: Concepts and Applications
SN  - 978-81-224-2108-8
PY  - 2007///
CY  - New Delhi
PB  - Biztantra
KW  - MANAGEMENT
KW  - Customer
KW  - Relationship
KW  - Management
ER  -