LOVELOCK CHRISTOPHER, WIRTZ JOCHEN AND CHATTERJEE JAYANTA <br/><br/>
Services Marketing 

 - 6TH 
 - New Delhi  Pearson Education  2010 
 - XX+637p 
<br/><br/><label>ISBN: </label>978-81-317-2597-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Services<br/>Marketing<br/>Marketing