CLOW KENNETH E AND KURTZ DAVID L <br/><br/>
Services Marketing  Operation Management and Strategy 

 - 2nd 
 - NEW DELHI  BIZTANTRA  2003 
 - XII+460p 
<br/><br/><label>ISBN: </label>81-7722-376-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Services<br/>Marketing<br/>Marketing