LOVELOCK CHRISTOPHER, WIRTZ JOCHEN and CHATTERJEE JAYANTA <br/><br/>
Services Marketing  People ,Technology, Strategy 

 - 6th 
 - Chennai  Prentice Hall of India  2007 
 - XX+637pp 
<br/><br/><label>ISBN: </label>978-81-317-2597-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Services<br/>Marketing<br/>;People<br/>Technology<br/>Strategy<br/>Services Marketing ;People Technology<br/>Strategy