BHATTACHARJEE C <br/><br/>
Services Marketing  Concepts, Planning and Implementation 

 - New Delhi  Excel Books  2006 
 - XX+696p 
<br/><br/><label>ISBN: </label>81-7446-477-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Services<br/>Marketing<br/>Marketing