TY  - BOOK
AU  - KOTLER PHILIP and KELLER KEVIN LANE
TI  - A Framework for Marketing Management
SN  - 978-81-317-5937-0
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Marketing Management
KW  - A
KW  - Framework
KW  - for
KW  - Marketing
KW  - Management
ER  -