ELLIOTT RICHARD AND  PERCY LARRY <br/><br/>
Strategic Brand Management 

 - New York  Oxford University Press  2007 
 - XIV+265p 
<br/><br/><label>ISBN: </label>0-19-569228-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Strategic<br/>Brand<br/>Management<br/>MANAGEMENT