KELLER KEVIN LANE <br/><br/>
Strategic Brand Management  Building, measuring, and Managing Brand Equity 

 - 3rd 
 - New Delhi  Pearson Education  2008 
 - 714p 
<br/><br/><label>ISBN: </label>978-81-317-1977-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Strategic<br/>Brand<br/>Management<br/>MANAGEMENT