TY  - BOOK
AU  - KELLER KEVIN LANE, PARAMESWARAN M G and JACOB ISAAC
TI  - Strategic Brand Management: Building, Measuring and Managing Brand Equity
SN  - 978-81-317-5689-8
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Strategic Brand Management
KW  - Strategic
KW  - Brand
KW  - Management
ER  -