KELLER KEVIN LANE, PARAMESWARAN M G and JACOB ISAAC <br/><br/>
Strategic Brand Management  Building, Measuring and Managing Brand Equity 

 - 3rd 
 - Delhi  Pearson  2012 
 - XXIII+695PP 
<br/><br/><label>ISBN: </label>978-81-317-5689-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic Brand Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Strategic<br/>Brand<br/>Management<br/>Strategic Brand Management