TY  - BOOK
AU  - KEEGAN WARREN J and BHARGAVA NAVAL K
TI  - Global Marketing Management
SN  - 978-81-317-3091-1
PY  - 2011///
CY  - New Delhi
PB  - Pearson Education
KW  - Global Marketing Management
KW  - Global
KW  - Marketing
KW  - Management
ER  -