TY  - BOOK
AU  - SIRGY M JOSEPH and RAHTZ DON R
TI  - Integrated Marketing Communications: A Strategic Approach
SN  - 978-81-315-0654-7
PY  - 2001///
CY  - Australia
PB  - Cengage Learning
KW  - Marketing Communications
KW  - Integrated
KW  - Marketing
KW  - Communications
KW  - A
KW  - Strategic
KW  - Approach
ER  -