SIRGY M JOSEPH and RAHTZ DON R <br/><br/>
Integrated Marketing Communications  A Strategic Approach 

 - Australia  Cengage Learning  2001 
 - 362PP 
<br/><br/><label>ISBN: </label>978-81-315-0654-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Communications
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Integrated<br/>Marketing<br/>Communications<br/>A<br/>Strategic<br/>Approach